Your brand strategy and identity define the core of how your business is perceived, combining purpose, vision, values, voice, and visual elements into one cohesive experience. A strong brand strategy builds clarity in positioning, strengthens market differentiation, and ensures consistent communication across every customer touchpoint. From logo design and typography to messaging tone... https://www.dotandgrid.com/what-is-brand-strategy-and-do-you-even-need-it-before-starting-identity-design-for-your-brand